Codes and conventions of a newspaper advertisement

• The shape is an A4 landscape which is a versatile shape which can be scaled to fit many different sizes and can also be used as a billboard.
• There is one main image
• The image should be striking and sum up the program
• The text on the advert should include: the title, slogan and scheduling
• The advert should also include the TV company logo

Here are some examples of TV adverts. I have chosen adverts for documentaries appearing on Channel 4 as that is where we have planned our documentary to be aired.

http://4creative.co.uk/flash/#

Recording And Editing The Radio Trailer & Recording The Voice Over

Today we recorded our radio advert in the radio studio. Giving our model a script, they read aloud and we recorded in onto Adobe Audition. 

After recording our radio advert, we uploaded the voice clips to Adobe Premiere. Editing the clips included cutting parts we did not need, altering the sound levels and also importing footage from our documentary such as the vox pops which we had to unlink the audio from so that there was only the audio part of the clip. 

We went on to change the sound levels of the radio trailer to make the sound equal through out 

Scripting Radio Advert

Here is a copy of our scrip for our radio advert which we will record in the radio studio.

Vox pop: The coast

Vox pop: The faces of the people i love

Vox pop: Blackpool

Vox pop: An autumn day

Vox pop: Dark, gray and rainy

Voice over: Does the sight of cakes make your mouth water?

Sound effect: Umm...

VO: Does the sight of a spider scare you?

SE: AHH!

VO: Does the sight of blood make your stomach turn?

SE: Ughh! 

VO: Does the sight of your favorite band get you dancing?

SE: Tapping of feet

VO: Does the sight of a roller coaster get your heart racing?

SE: Heartbeat

Margret Ross (clip from documentary: "Two weeks after Christmas they told me they couldn't save the sight of the right eye"

VO: Non-sense. What are you looking at? New series starting with sight. Thursday at 9 on channel 4

 

Codes and Conventions Of A Radio Trailer

• Includes extracts from the program
• There is a voice over inter cut throughout
• The trailer should intrigue the audience and make them want to find out more
• The scheduling information is included at the end in the order of: title, day & time, channel
• There is a music bed where appropriate
• It is 30-40 seconds long
• Sometimes includes a slogan
• Sound affects are used
  

Scripting The Voiceover

In order to write a script for our voice over, we used the Internet to research facts on blindness which we thought would be appropriate. 

Voice over:

"In the UK over 360,000 people are registered blind or visually impaired"

The exact time in which the voice over will come is at 00:53

Editing

Jess, Ashleigh and I edited more cut aways into our documentary as our interview was long. The cut aways therefore break it up so that it ruins more smoothly. Moreover, to do this we had to unlink the audio from the cutaway and the screen shot bellow show this.

Moreover, we also added on screen graphics to our documentary so that the audience know who it is being interviewed.

After this, we added a disolve to the begining and the end of the on screen graphic so that it came onto the screen more smoothly and also followed code and conventions.

Editing

This image shows how we altered the sound level on the documentary so that the volume changed throughout the documentary accordingly.

Moreover, we also added a small gap between the beginning of one documentary and the end of the other as this means the speech does not jump so harshly.

Editing

Jess, Ashleigh and I continued to edit our documentary. Some of our editing included shortening the begining sequence by speeding up the duration. This made the documentary run more smoothly. The screen shots bellow document this editing process.

Editing

Jess, Ashleigh and I have begun to edit our documentary on Adobe premiere pro 1.5. By dragging our footage onto the time line we are able to refer to our editing sheet and cut which parts of footage we are going to use. 

Edit Decision Sheet

Jess and I began to fill out our editing decision sheet which is what we will use to plan the five minutes of our documentary. 

Edit decision list 
00:00:00 – 00:30:00 Voxpops + walking (Fade at 00:25:00)
01:29:00 – 01:31:00 Voxpops + walking – “Curry” (Cut)
01:50:20 – 01:52:00 Voxpops + walking – “baby laughing” (Cut)
02:08:00 – 02:09:00 Voxpops + walking – “A wasp” (Cut)
03:14:12 – 03:16:03 Voxpops + walking – “Oh celery” (Cut)
04:02:00 – 04:05:21 Voxpops + walking – “Sewage” (Cut)
05:09:05 – 05:10:21 Voxpops + walking – “Little girl when she shouts mum” (Cut)
05:17:17 – 05:19:19 Voxpops + walking – “Dogs done a fresh one” (Cut)
15:35:04 – 15:37:21 Voxpops + walking – “Velvet + satin” (Cut)
16:05:20 – 16:07:12 Voxpops + walking – “Fresh tomatoes” (Cut)
00:39:05 – 00:49:00 Grandma’s interview good – “2 weeks after Christmas...” (On black)
01:07:00 – 01:29:00 Grandma’s interview good – “I can see a little bit” (Cut)
02:02:00 traffic cut away
02:32:00 – 03:08:15 Grandma’s interview good – “can’t read or write” (Cut)
08:46:19 – 08:53:07 audio book cut away (Joining "Audio books" and "can't read or write")
07:50:18 – 08:04:06 Grandma’s interview good – “Audio books” (Cut)
02:11:15 – 02:26:07 Grandma’s interview good – “Support and help” (Cut)
06:42:04 – 06:59:00 Grandma’s interview good – “Other senses” (Cut)
11:57:05 – 12:01:05 Knitting (Cut)
09:26:04 – 09:29:03 More Voxpops – dog sign (Cut) "Guide dogs charity plays over "dog sign"
03:29:03 – 03:44:02 More Voxpops – “Guide dogs charity” (Cut)
04:01:05 – 04:34:08 More Voxpops – “Who can get a guide dog” (Cut)
07:58:19 – 08:11:24 Guide dog
01:01:08 – 01:36:02 More Voxpops – “Training” (Cut)
10:12:09 – 10:25:07 trainer and dog

Log Sheet

Here is a copy of our log sheet, which documents all of the footage we have taken and how long it is. 

Filming - Creating The Title Sequence

Today, Jess and I used a stills camera to take 'stop motion pictures' which we will put into Adobe premiere pro 1.5 to use in our title sequence.

Filming - Footage For Beggining Sequence

Jess, Ashleigh and I today used an SLR camera to photograph some of the footage we need for our beginning sequence. We may or may not use these images, after comparing them to the previous footage we shot we will decide. 

We also filmed and captured a short clip of footage (someone tasting a lollipop) to be used in our beginning sequence. 

Filming - Capturing Previous Footage

Today, Jess, Ashleigh and I captured the footage Jess and I had shot previously of the interview and cut aways of Margret Ross and Penny Williams.