Drafting News Paper Advertisement

Codes and conventions of a newspaper advertisement

• The shape is an A4 landscape which is a versatile shape which can be scaled to fit many different sizes and can also be used as a billboard.
• There is one main image
• The image should be striking and sum up the program
• The text on the advert should include: the title, slogan and scheduling
• The advert should also include the TV company logo

Here are some examples of TV adverts. I have chosen adverts for documentaries appearing on Channel 4 as that is where we have planned our documentary to be aired.

http://4creative.co.uk/flash/#

Recording And Editing The Radio Trailer & Recording The Voice Over

Today we recorded our radio advert in the radio studio. Giving our model a script, they read aloud and we recorded in onto Adobe Audition. 

After recording our radio advert, we uploaded the voice clips to Adobe Premiere. Editing the clips included cutting parts we did not need, altering the sound levels and also importing footage from our documentary such as the vox pops which we had to unlink the audio from so that there was only the audio part of the clip. 

We went on to change the sound levels of the radio trailer to make the sound equal through out 

Scripting Radio Advert

Here is a copy of our scrip for our radio advert which we will record in the radio studio.

Vox pop: The coast

Vox pop: The faces of the people i love

Vox pop: Blackpool

Vox pop: An autumn day

Vox pop: Dark, gray and rainy

Voice over: Does the sight of cakes make your mouth water?

Sound effect: Umm...

VO: Does the sight of a spider scare you?

SE: AHH!

VO: Does the sight of blood make your stomach turn?

SE: Ughh! 

VO: Does the sight of your favorite band get you dancing?

SE: Tapping of feet

VO: Does the sight of a roller coaster get your heart racing?

SE: Heartbeat

Margret Ross (clip from documentary: "Two weeks after Christmas they told me they couldn't save the sight of the right eye"

VO: Non-sense. What are you looking at? New series starting with sight. Thursday at 9 on channel 4

 

Codes and Conventions Of A Radio Trailer

• Includes extracts from the program
• There is a voice over inter cut throughout
• The trailer should intrigue the audience and make them want to find out more
• The scheduling information is included at the end in the order of: title, day & time, channel
• There is a music bed where appropriate
• It is 30-40 seconds long
• Sometimes includes a slogan
• Sound affects are used
  

Scripting The Voiceover

In order to write a script for our voice over, we used the Internet to research facts on blindness which we thought would be appropriate. 

Voice over:

"In the UK over 360,000 people are registered blind or visually impaired"

The exact time in which the voice over will come is at 00:53

Editing

Jess, Ashleigh and I edited more cut aways into our documentary as our interview was long. The cut aways therefore break it up so that it ruins more smoothly. Moreover, to do this we had to unlink the audio from the cutaway and the screen shot bellow show this.

Moreover, we also added on screen graphics to our documentary so that the audience know who it is being interviewed.

After this, we added a disolve to the begining and the end of the on screen graphic so that it came onto the screen more smoothly and also followed code and conventions.