The Music Biz: The marketing of Meatloaf
Type of documentary: Mixed
Narrative structure: Closed, non linear, single strand narrative
Themes: Marketing of music, the creation of image for a band or singer, the power of the media to influence audience behavior.
Camera work:
- Interviews - framed to the left or right of screen, medium close up or close up, eye line is 1/3 of the way down the screen which is conventional.
- Meatloaf's was interviewed in multiple places, multiple times.
- A variety of camera work
- Extreme close up of CD's, magazines etc.
- Different shot types
- Camera movement
- High and low angle
- Point of view shot of someone walking into the betting office.
- Hand held - at the behind scenes footage and making of the video's.
Mise en scene:
- Chroma key (blue or green screen)
- Background of the interview is actuality footage or archive material relating to what the interviewee is saying.
Sound:
- Voice over - sarcastic, male, standard English, calm and clear delivery.
- Actuality footage is used to complete the voice over.
- Meatloaf's music and archive music is used over the voice over and other footage
- Interviewees dissolved in and out
- inter cut between interviews/cross cutting to construct the narrative
- the background is sometimes frozen - this is to avoid distracting the audience from the interview
- Cut between behind the scenes and finished video
- slow motion
- Flipped image
Archive material:
- Magazine covers
- CD covers
- TV clips
- Music videos
- Chat shows
- Award ceremony
- Newspaper headlines
- The village people
- Mr. Blobby
- News footage
- Used as a chroma key background - construct the mise en scene of the interviews
- Title sequence - integrated into magazines
- Company logo
- Names, employment - anchored relevance, serif, white, capitals and italics.
As I could not find a clip of the documentary I have enclosed one of Meatloaf's video's which were featured in the documentary.
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