Breakfast, daytime, children, peak time and late night.
Who are the target audience for these segments?
Breakfast - varies/spread/split. Caters for to specific types of audiences.
Daytime - house wives and the unemployed
Evenings - families (7-9 PM)
Late night - adults (9+PM)
What would you say are the most popular genres on TV?
Soap operas, game shows, sitcoms and films.
Who is the target audience of each terrestrial channel? Give examples of scheduling programs to support your views.
BBC 1 & 2 - mass audiences, general public (IE. Eastenders and Shooting stars)
ITV1 - general public (IE. Football) ITV1 is a direct competitor of BBC 1
Channel 4 - young adults (IE. Ugly Betty) Channel 4 is a direct competitor of BBC 2
FIVE - mass audience (IE. How do they do it?) FIVE is a direct competitor of BBC1 and ITV1
Roughly what percentage of each channels schedules is taken up with repeats? Why do you think this is?
40% - this is mainly in the day time and rarely at peak time. This is because repeats are cheap.
Which channels have more imported programs in their schedules? Why do you think this might be?
Channel 4 & FIVE - this is because imported shows are cheaper and gets a lot of views. Over all this means a higher revenue.
What do you understand by the term 'the watershed' and where does this occur in the schedules?
The watershed is a cut off point (around 9 PM) where more mature themes and adult content can be screened. IE nudity, swearing and violence. 'The watershed' is the shedding of younger audiences.
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